Exclusive in the UAE · by The Beauty Lab

JOIA Vegan

Care, strength and colour. One bottle.

Vegan gel polish and nail care with a breathable formula, made for salons and for home.

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JOIA brand in the UAE • Exclusive by The Beauty Lab • Care • Strength • Colour •
Three JOIA Vegan bottles in pink, peach and nude

Brand story

The first vegan gel polish brand.

JOIA vegan is the first vegan gel polish brand, managing the complete chain from formula development to production. V-Label certified vegan and 15 Free: no dibutyl phthalate, toluene, formaldehyde, formaldehyde resin, camphor, xylene, ethyl tosylamide, parabens, acetone, triphenyl phosphate, methyl ethyl ketone, lead, acrylic acid, AOX or methylisothiazolinone.
JOIA news

JOIA highlights: 100% vegan, V-Label certified, 15 Free: zero harsh chemicals, Mirror-glossy finish, Self-levelling formula, Perfect coverage in one layer, No streaks, no spreading, Fast curing, No odour, Rich, saturated pigment, Cruelty free, never tested on animals, 4in1 care polish: up to 10 days.

The mission

To reveal the best in you, your uniqueness.

Nature and people, feelings and emotions. JOIA vegan draws on all the small, beautiful details of the world and pours them into every bottle.

Values

Beauty with a conscience

JOIA believes beauty is in the eye of the beholder, and that it should never cost the planet or its animals.

Cruelty free

No animal-derived ingredients, and never tested on animals.

Uncompromising quality

Made in Ukraine with formulas developed in a US lab.

Recycling

Used JOIA bottles are collected for proper recycling and disposal.

Giving back

A donation from every bottle sold goes to the Happy Paw animal charity fund.

Who JOIA is

More than a polish

01

The friend

Understands you like no one else. Knows how much it matters to show who you are, and is always there to care for your beauty.

02

The inspiration

Created to delight and inspire, with eco-conscious vegan products that make the world a little more beautiful every day.

03

The eco-mentor

Cares for the planet: bottles go to recycling, and the team volunteers to keep parks and nature reserves clean.

Why salons choose JOIA

4 in 1

Base, care, colour and gloss in a single step.

Up to 10 days

Long-lasting wear without chipping.

Vegan & 15 Free

V-Label certified vegan, free from 15 harmful components.

Easy removal

Gentle on the nail plate, salon or home.

The range

Everything for the perfect manicure

A complete professional system, from prep to top coat. Every product vegan, every formula 15 Free.

01

Gel polishes

The core collection in 6 ml bottles. Self-levelling, one-layer coverage, fast curing, no odour.

See in catalog 02

Cat Eye gel polish

Shimmer that moves with a magnet. Soft, elusive highlights for a standout look.

See in catalog 03

Base coats

BB Cream, Latex and Camouflage bases to level, protect and prep the nail plate.

See in catalog 04

Builder gels

Creamy and Universal Builder Gels plus PolyLiquid gel for extensions and strengthening.

See in catalog 05

Top coats

Glossy, UV Stop, Aqua Gloss, Soft Touch and Camouflage finishes to lock it all in.

See in catalog 06

Nail care

Nail Care Polish 4in1, Calcium Complex, primers and prep liquids for healthy nails.

See in catalog
CareStrengthColourGloss
4In1

Product spotlight

Nail Care Polish 4in1

Base, care, colour and a glossy finish in one bottle. Skip the multi-step routine and get up to 10 days of colour, with nails getting stronger every time.

  • Breathable formula with natural ingredients
  • Caring and strengthening effect, nails get stronger with each use
  • Special fixing materials resist water and daily wear
  • Luxurious shades, rich pigment, even application
  • No pungent odour
  • For salon and home use

How to use

  1. 1PrepPreviously gelled nails? Start with Calcium Complex as a protective base.
  2. 2ApplyOne thin layer on a clean nail plate. Add a second for depth.
  3. 3DryWait at least 4 minutes between coats. Fully dry in 7 to 10 minutes.
  4. 4FinishSeal with a top coat if you like. Lasts up to 10 days.

Catalog 2026

The full range

Open full catalog Download PDF
JOIA Vegan Catalog 2026.pdf · 114 pages · 4.5 MB
Page 1 of 114

Browsing at preview quality. Want to zoom into shade names and fine print? Open the full catalog for crisp, zoomable pages.

Ready to order?

Salons and retailers in the UAE, place your order directly. Need samples first? Get in touch.

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